You sound the same as 10,000 other financial institutions.
We’ll help you stand out - and grow.
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Differentiate from local, national, and digital competitors
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Become known for your strengths and competitive advantage
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Attract and retain the customers you need for the future
You’re “Trusted and Local”. Your service is your differentiator. That got your institution to today, but it’s not enough for tomorrow.
The average consumer sees 10,000+ ads every day. Most banks and credit unions sound the same: “Trusted, Local”. As a result, their brands are forgettable and their marketing doesn’t work.
To stand out, you need to be known for something.
While you can’t directly compete with mega-bank and fintech marketing budgets, you CAN outcompete them locally.
So, how do you do it?
Find your competitive advantage. Make a plan to be known.
2Novas’ team of bank marketing experts will help your institution identify it’s competitive advantage, create a strategic marketing plan to spread the word in your communities, and be different.
If you’re struggling to connect to younger customers, reach new markets after an acquisition or expansion, or to grow share of wallet with existing customers, a strategic marketing plan is the solution.
Comprehensive services tailored to meet your needs.
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FRACTIONAL CMO
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STRATEGIC MARKETING PLANS
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MARKETING MANAGEMENT
Boutique CONSULTANCY service, big company experience
We’re Big 5 consulting alums. We’ve consulted with some of the country’s largest banks, including Citibank, Morgan Stanley. And some of the smallest - from $70M to $10B. But we’re not an ad agency - we’re incentivized to help you grow, not to just run ads.
Technology and marketing practices evolve at light speed. You need external perspective to keep on top of it.
Experience real growth with us. That’s only possible with a dedicated team that knows you, your goals, and your competitors deeply.
WE ONLY WORK WITH BANKS and Credit Unions
We’ll craft and help execute a custom marketing strategy, but we’re not your typical ad agency. We’re part of your team - working with you side-by-side to win, not just getting on a monthly call. We’ll actually take marketing management off your plate.
Want to see what a fractional CMO can do for your bank?
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HOW WE WORK
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1. CURRENT ASSESSMENT
We work with your team to understand your bank’s structure, objectives, challenges, and who your core customer is today vs. who you want them to be.
We conduct 1:1 interviews with retail, commercial, biz dev, and other department leaders to map out your footprint and find gaps in your onboarding and cross-sell processes.
We learn about your corporate culture to know where alignment may be needed for project success.
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2. STRATEGIC FUTURE PLANNING
Now we know who you’re trying to reach, how you operate, and what data and tech assets you have.
We bring an outsider’s perspective to your challenges, often uncovering long-held beliefs or processes that are holding your bank back.
Strategic Future Planning is where we create the detailed vision of what your bank will be known for in 3-5 years.
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3. EXECUTION
We’ll work alongside your team in a CMO capacity - not just senior expertise, but willingness to tie our success to yours and take responsibility for hitting our KPIs.
Our team’s been doing this since MySpace was a thing - so you’re in good hands. Although it’s a long road, your roadmap will have quick wins - i.e, initiatives and advanced campaigns we can get off the ground within a few months - so you can start seeing results immediately.
