Unlock the secrets to modernizing your bank's brand image for success

Discover 5 key strategies to re-engage dormant bank customers, boost customer loyalty, and ensure your community bank stands out against the competition.

If you’re looking to grow your bank, you need more than just local marketing. Most bank product sales - especially the ones that drive the most profit - still require the handshake, but handshakes are much harder to get to if you don’t have brand awareness. Read more about how to build the three layers of marketing that will make your bank successful.

When starting out with video, think consistency first: getting up a new video once per week is more important than what’s in the video or how “good” it is. Consistency will make your content more visible on social platforms, and consistency will make you better at it.

Why is fintech marketing so successful? Fintechs are laser-focused on a particular problem for a particular customer group. Read more about how your bank can compete effectively against this strategy.

We’re excited to partner with the Community Bankers Association of Illinois to bring valuable content to the banking community.

It’s nearly impossible to determine how your social media program is contributing to your bottom line, but in working on social programs for many mid-to-large community banks, we do know the following is true.

Fix these things about your website - today - to increase your competitive advantage.

During the COVID-19 crisis, should you roll back your advertising, or double down on building your brand?

Read about how you should be adjusting your marketing plans during the COVID-19 crisis.

What should you do after a close competitor is acquired or closes a competitive branch?

Learn about the three most popular forms of digital advertising for banks, and how to get started with each.

Create a comprehensive, strategic marketing plan for your bank using our five step method.

Learn how to specifically target Millennials and other popular audiences.

Learn how to make your bank or financial services brand more personable and relatable, using the power of video.

Follow our guide to overhauling and improving your bank’s digital presence.

Change your mindset from traditional marketing and advertising, to your customer’s perspective.