Helping banks become customer-first.

We achieve real growth for banks - not just clicks.

Our Story

2Novas was founded in 2018 to help save banks from the incoming fintech and mega-bank tidal wave. Our team’s combined 75 years in digital marketing and creative design means we know how to plan and execute marketing strategies that work.

We also know the impact that community banks can have. We believe that you can stand out and connect with your desired customers in a way that bigger banks and fintechs never can. You just need the tools to do it.

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The 2Novas difference

We believe you can outcompete your competitors, but it will require leveraging your in-house data and local knowledge in the right way.

We don’t run mass-produced campaigns or ignore you once the campaign is up and running: in fact, we’re focused on your plan not your ads. We’ll happily work with another agency to ensure your paid advertising and social media are run effectively, taking marketing management off your plate.

Our unique process, derived from decades of consulting with banks and credit unions from the $60M local bank to the Fortune 100, can help your bank outshine larger competitors, and grow.

“We specialize in growth-minded banks and credit unions, looking to stand out from their competition.”

OUR VALUES

DEDICATION

We want you to see us as a partner, not a vendor. You’ll have a dedicated team that won’t stop until you're 100% happy. We’re always ready for your call.
TRANSPARENCY

No unanswered questions, no confusing reports, no unrealistic promises of ROI on day one. We're always honest about our results, progress, and the reasoning behind our actions.
EDUCATION

Everyone is at a different stage in their journey. That’s why we help you understand best practices and the ‘why’ behind our work.
RESPECT

We all have different experiences - and we respect your opinions, even if they’re different from ours. It’s how we bring these opinions together to strengthen the team that will make us successful.
BRAVERY

Our team is never afraid to try something new. We challenge you and ourselves to think outside the box to achieve a better outcome.
PATIENCE

Outcompeting bigger players is a long road. We take a calculated, consistent approach that gradually improves ROI, rather than pushing short-term promotions for quick gains that aren’t sustainable.

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We’re a digital-first agency for community banks

We focus on video, paid digital ads, and social media marketing.

Dan Novalis

CEO and Owner

EXPERIENCE

Dan is a marketing strategist, consultant, and digital advertising expert. He has worked as a marketing and technology strategist at global ad agencies and tech startups with many clients.

Citibank, Morgan Stanley, Bankrate, 20th Century Fox, Target, Liberty Mutual, Disney, AARP, Comcast, AT&T, Pandora, Conde Nast, and The Weather Channel are just some of his previous clients.

QUALIFICATIONS

BS in Computer Science from Washington University in St. Louis. MBA in Strategy and Marketing from NYU Stern.

FUN FACT

Dan’s two adorable sons are the “2” in 2Novas!