Helping banks become customer-first.
We achieve real growth for banks - not just clicks.
Our Story
2Novas was founded in 2018 to help save banks from the incoming fintech and mega-bank tidal wave. Our team’s combined 75 years in digital marketing and creative design means we know how to plan and execute marketing strategies that work.
We also know the impact that community banks can have. We believe that you can stand out and connect with your desired customers in a way that bigger banks and fintechs never can. You just need the tools to do it.
The 2Novas difference
We believe you can outcompete your competitors, but it will require leveraging your in-house data and local knowledge in the right way.
We don’t run mass-produced campaigns or ignore you once the campaign is up and running: we’ll partner with you to continually level up your marketing program and become customer-first.
Our unique process, derived from decades of consulting with banks and credit unions from the $60M local bank to the Fortune 100, can help your bank use it’s unique 1st party data to stand up against the fintechs and mega-banks impacting your market share.
“We specialize in banks that need help centralizing data and implementing new marketing technology - a common struggle among $1-5B banks today (but we work with all sizes!).”
OUR VALUES
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DEDICATION
We want you to see us as a partner, not a vendor. You’ll have a dedicated team that won’t stop until you're 100% happy. We’re always ready for your call.
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TRANSPARENCY
No unanswered questions, no confusing reports, no unrealistic promises of ROI on day one. We're always honest about our results, progress, and the reasoning behind our actions.
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EDUCATION
Everyone is at a different stage in their journey. That’s why we help you understand best practices and the ‘why’ behind our work.
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RESPECT
We all have different experiences - and we respect your opinions, even if they’re different from ours. It’s how we bring these opinions together to strengthen the team that will make us successful.
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BRAVERY
Our team is never afraid to try something new. We challenge you and ourselves to think outside the box to achieve a better outcome.
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PATIENCE
Outcompeting bigger players is a long road. We take a calculated, consistent approach that gradually improves ROI, rather than pushing short-term promotions for quick gains that aren’t sustainable.
We’re a digital-first agency for community banks
We focus on video, paid digital ads, and social media marketing.
Dan Novalis
CEO and Owner
EXPERIENCE
Dan is a marketing strategist, consultant, and digital advertising expert. He has worked as a marketing and technology strategist at global ad agencies and tech startups with many clients.
Citibank, Morgan Stanley, Bankrate, 20th Century Fox, Target, Liberty Mutual, Disney, AARP, Comcast, AT&T, Pandora, Conde Nast, and The Weather Channel are just some of his previous clients.
QUALIFICATIONS
BS in Computer Science from Washington University in St. Louis. MBA in Strategy and Marketing from NYU Stern.
FUN FACT
Dan’s two adorable sons are the “2” in 2Novas!
Erik Willingham
Creative Director
EXPERIENCE
Erik has spent over half his life working in media, starting as a production artist and writer for his hometown newspaper in Gilroy, California.
After working as a layout editor and graphic artist for a tourism magazine, he relocated to St. Louis joined 2Novas in 2007 (formerly Home Advertising).
Erik's strengths stem from his diverse media background, having worked in print, radio, video production, and web design.
QUALIFICATIONS
BA in Journalism, with a minor in Graphic Design, from Humboldt State University.
FUN FACT
Erik doesn’t just fly drones for our clients, he’s a drone enthusiast. He’s got his FAA Part 107 license - and you can often find him practicing on a drone racing course in his backyard!
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